How Much Information Should Be On Your Impact Signs?

Surprisingly you can put too much information on your Impact Signs. Most people tend to put the most information on their Impact Signs listing all their services and in some cases they want to duplicate what their business card says.  This is called the “business card syndrome” and is a huge mistake when using Impact Signs.

The biggest reason Impact Signs work because they get straight to the point. They let your customers know what you do, rather than who you are.  If you have “business card syndrome” stop and ask yourself “If I were driving 45mph on the highway, would more than three lines of text on a 18”x24” sign be easy to read?” 

This type of marketing is meant to only cost you pennies but if you have to put out a lot more signs so that clients will be able to read them, you are defeating the purpose.

Why am I putting these out?  The answer is LEADS. The easier it is for clients to understand what exactly you do, the more likely they are to give you a call. It’s all about making your phone ring.  

When you get them on the phone you can explain to them all that you do and the other particulars.  So remember, when you order your Impact Signs the most important part of the sign is your phone number!